An infographic sharing statistics on the supremacy of Webinars in lead generation.
Webinars are the most important tool that we have for driving leads, engaging contacts, and filling the pipeline.
Webinars work brilliantly for many different types of content – from thought leadership and panel discussions to product launches and bottom of the funnel detail!
What’s best is that webinars are influential at all stages in the sales cycle from driving awareness (45%), lead generation (51%), lead nurturing (37%) and upselling and cross-selling (42%) (Forrester).
The answers are in this infographic.
So there you have it. Webinars are one of the fastest growing lead generation tools available to marketers – and the content lives on! Thinking about your live and on-demand webinar strategies? Talk to Arkadin
- Over half of companies use webinars as their top lead gen tool
- Only a webinar can keep your audience’s attention for 57mins
- Websites are a venue – but Webinars are an event