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Webinars – The Best Tool For Lead Generation [Infographic]

An infographic sharing statistics on the supremacy of Webinars in lead generation.

Webinars are the most important tool that we have for driving leads, engaging contacts, and filling the pipeline.

Webinars work brilliantly for many different types of content – from thought leadership and panel discussions to product launches and bottom of the funnel detail!

What’s best is that webinars are influential at all stages in the sales cycle from driving awareness (45%), lead generation (51%), lead nurturing (37%) and upselling and cross-selling (42%) (Forrester).

The answers are in this infographic.

So there you have it. Webinars are one of the fastest growing lead generation tools available to marketers – and the content lives on! Thinking about your live and on-demand webinar strategies? Talk to Arkadin


  • Over half of companies use webinars as their top lead gen tool
  • Only a webinar can keep your audience’s attention for 57mins
  • Websites are a venue – but Webinars are an event

Discover the tools you need for increasing lead-gen and boosting collaboration, download: Collaboration Tools in 2016: An In-Depth Guide For Marketers now.

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About the author

Helen Lancaster, has a career spanning 18 years in the IT and Telco sectors spending time at Canadian giant Nortel Networks, US manufacturer Avaya and UK Telco Kcom. Her roles over the years have included various commercial positions in sales and marketing - including four years in Madrid in Spain - leading to her current position of Head of Marketing for Northern Europe at Arkadin. Helen has a passion for data, and all things digital.

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