Everyone wants to look their best at work; dressed appropriately for their environment and the people they will be seen by and meeting with.
On any given day this could be a handful of people, a room full of colleagues or clients, or perhaps an external event with several hundred attendees.
Your biggest audience however may be that time when you appear on-screen: a video or live webcast; perhaps an internal comms event; or an external broadcast – to potential clients, partners, investors or other stakeholders.
What’s more, you might not just be going out ‘live’, you might wish to make the completed recording, or selected highlights, available afterwards for ‘on demand’ viewing.
A considered approach to digital events
That’s why a considered approach to running a digital event is essential. From what topic you will present on, to the event structure, to who will present and be additional guest speakers, there are many different areas that need to be decided upon – including how things will look on screen. Setting and props are vital considerations; branding and camera angles also; and will there be slides or other documents or videos to share? Maybe, you’d like to run a poll and gather feedback from your audience, or invite questions that you will answer or put to your panel.
Lots to consider! But in this article, I want to focus on one small detail – one that’s often a surprise to new clients: the use of make-up.
Get the balance right
I won’t lie, if it’s the first time someone is being featured on camera, then they can be a little unsure about wearing make-up. After all, if they never wear make-up in their everyday life, why would they choose to do it when they go on camera in front of a huge audience?
The answer is simple. A little make-up is usually applied to ensure each speaker looks ‘right’ when seen on screen. Every location we use will have its own kind of natural or artifical light. There may be some natural daylight, although this can suddenly change with the weather or time of day. Equally, your event might be taking place in a dedicated studio space with no windows at all and rely solely on artificial lighting. Without controlling the light source and getting it just right, you can end up with a badly-lit scene on screen.
With professional lighting, you can adjust the light to ensure everything and everyone looks perfect when we go live. We use special lighting kits – dedolights – which can be adjusted to emit light of different types – across the colour spectrum, from blue to orange – and with this flexibility we can get the balance exactly right.
As natural as possible
This does mean however, that a little make-up can prevent someone’s skin reflecting the light back on to the camera. It can also be used to hide blemishes or five-o-clock shadow. It’s not done to create an un-natural look, just to ensure that guests look their best. We often do webcasts where speakers have had to travel very early in the morning or have been working late long into the night before. If you’re making an important presentation to stakeholders – whether employees, shareholders, analysts or institutional investors – you really want to look as natural and even as possible, especially when being filmed from perhaps two or three different camera angles.
If I’m allowed to generalise, it’s our male speakers who are more nervous about make-up than the female guests. It can be a surprise to be advised that even if you don’t want to wear make-up, it’s better that you do – so we ensure that this is part of the briefing in advance. Of course, you wouldn’t force people to do it, and when some people – perhaps very important, senior-level speakers – say ‘no’, it really can mean ‘no’.
Equally, you get guests who are used to it. They may even say, ‘I’ve got this,’ and do their make-up themselves. Again, generalising, it will usually be our female guests who will say this: they know what they like and how to do it.
Make your event look fantastic
Of course, with events that we manage we always bring in a professional make-up artist where required. It’s part of the service and will be just another line-item on the quote alongside all the equipment – the cameras, the lights, the mixing desk, operators, and so on.
Our tea will run your webcast with all our managed services on top, but when it comes to the make-up, we bring another professional. It’s an important part of making your event look fantastic online – if a picture can say a thousand words, then it runs into the millions when you are working with video!
Stage the perfect event
As noted, this is just one aspect of how a successful webcast comes together – and there’s plenty more involved in staging the perfect event.
Unless you really have expertise in cameras, lighting, uploading video to the cloud and distributing it to the right audience in the right way, then you’ll almost certainly want to get some help. That’s why we offer a complete managed service, and run digital events day-in, day-out – and advising on all aspects from planning, promotion, presentation and production.
Do get in touch if you’d like to discuss an event, whether it be a internal webcast, marketing webinar, online presentation or anything else you have in mind.