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Three Types of Apps Marketers Really Shouldn’t be Using [SlideShare]

Discover three types of apps that could be doing more harm than good for your marketing department.

“The single biggest problem in communication is the illusion that it has taken place.”

George Bernard Shaw

Communication should be clear and it should deliver a result. This is particularly true in marketing where clarity of message and of benefits can make the difference between leads and… tumbleweeds.

Many marketers turn to so-called consumer grade apps in order to meet their needs in, what appears at the time to be, the most efficient manner possible. Marketers are not alone in doing so; a recent survey found that, while 87% believe advanced technology will have a positive impact on profitability, 29% want access to internal collaboration problems now – something which hints at the level of dissatisfaction with the tools that are currently available.

However the proliferation of apps that form some marketing teams’ internal and external communications policies (WhatsApp, Facebook Messenger, personal Dropbox accounts etc) can often be doing more harm than good.

Here are 3 types of apps that marketers really shouldn’t be using, the issues they cause, a few tools that they should probably be thinking about, and the issues they solve…

Marketing involves a vast amount of communication, we all know that. But the problem with all this communication is that it all ends up with bits and pieces of conversations and snippets of information stored in a huge number of different places and, ironically, often prevents us truly talking to one and other. Make sure that your people are using tools that work together, that are measurable and are suited to your people’s needs – enabling them to work anytime, anyway, anywhere.


About the author

Helen Lancaster, has a career spanning 18 years in the IT and Telco sectors spending time at Canadian giant Nortel Networks, US manufacturer Avaya and UK Telco Kcom. Her roles over the years have included various commercial positions in sales and marketing - including four years in Madrid in Spain - leading to her current position of Head of Marketing for Northern Europe at Arkadin. Helen has a passion for data, and all things digital.

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