A listicle linking to some of the most entertaining and inventive webinars of the last 12 months
Ah, webinars. Full of promise: a connection with audiences across borders, huge collaborative potential and interactive media formats. But in truth, few marketers make the best of them. So what makes a great webinar?
These five have the right idea – and we’re happy to collect them together. Even those aimed at a non-business audience are about business. It’s likely they’ll change your opinion of the humble webinar… and open your eyes to what today’s communication and collaboration software can do: enhance human creativity.
5. Harvard on happiness
A talk in the long-running TED series is our number 5. Harvard psychologist Dan Gilbert gave 20 captivating minutes on the science of being happy. Turns out it’s like a superpower – one we can synthesise within ourselves in a few minutes a day!
See Dan Gilbert’s TED talk on happiness >>
4. Bill Gross on what drives successful startups
Another TED talk was one of 2015’s most-watched webinars. Investor Bill Gross enthused about the factors great startups tend to have in common – and not all of them were obvious.
See the TED on what makes a great startup >>
3. Radical relationships redefined, with James Altucher
Your car is a great place for listening to webinars, so some of the best are audio-only. When business maniac James Altucher interviewed reformed “pick-up artist” Neil Strauss, a lightweight subject turned into a deep dive into human relationships.
The Altucher Podcast 148 is here >>
2. Bethesda’s Pete Hines on games design
At gaming’s annual confab E3, Bethesda’s Pete Hines redefined how to launch a long-awaited game. Instead of posed photographs and tech-talk, nearly every minute was packed with actual game footage – leading to one of the most talked-about games launches of all time.
See the E3 presentation by Hines >>
1. Red Bull: inside the tent
At No 1 is a celebration of interactivity from energy drink Red Bull. Instead of a talking head or panel discussion, this webinar brought participants past the velvet rope at a celebrity pool party, complete with DJs and artist soundbites. Information content? Low. But brand value: extraordinary.
See what Red Bull’s hipster webinar included >>
We hope these absorbing ‘casts have given you some ideas for your own webinar plans in 2016. Why not take a look at some of the tools that can help?
- The most interesting webinars often have the simplest formats
- A live audience makes a webinar feel bigger and more important
- Consumer webinars can teach B2B webinars a lot about audience engagement