How to price and monetize your virtual events
Virtual events are here to stay, and knowing how to price – and perhaps monetize – them is essential if you are planning an online conference, trade show or other virtual event. We discuss how to go about it.
Integrate and automate: why you should connect your virtual events platform to your existing martech
From better data to automation, we look at the benefits for B2B marketers in integrating your virtual events platform with your marketing technology stack.
What we’ve learnt from making the switch from physical to virtual events
Ruth Rowan, Chief Marketing Officer, NTT Ltd, shares insights and lessons learned from the 500 events we’ve hosted online since March when we pivoted our event strategy into the digital space.
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