Arkadin is now operating as the Cloud Communications division of NTT Ltd. Together we do great things

Strategic Advantages of Unified Communications: A Wrap Up

The world of work is changing. Today’s workforce demand greater flexibility in their working arrangements than ever before.

IT and HR departments are expected to deliver on this demand for flexibility and drive workplace engagement in an increasingly competitive recruiting environment, while Marketing are expected to deliver increasingly high penetration campaigns with static or shrinking budgets. Over the past eight weeks our communications experts at Arkadin have outlined the ways a unified communications strategy can address these workplace demands and drive forward top-level strategic goals.

In case you missed it here is everything you need to know about the strategic business benefits of unified communications and video conferencing.


Over the coming eight weeks, we will be examining how seamless employee communication not only creates a culture of innovation but also enables effective collaboration, resulting in the successful execution of your top level strategic business goals.



About the author

Helen Lancaster, has a career spanning 18 years in the IT and Telco sectors spending time at Canadian giant Nortel Networks, US manufacturer Avaya and UK Telco Kcom. Her roles over the years have included various commercial positions in sales and marketing - including four years in Madrid in Spain - leading to her current position of Head of Marketing for Northern Europe at Arkadin. Helen has a passion for data, and all things digital.

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