Arkadin is now operating as the Cloud Communications division of NTT Ltd. Together we do great things

SKEMA alumni discuss how to succeed in digital sales

What are the secrets of a successful digital sales strategy? Some thirty alumni from the French SKEMA business school held a round table in our Paris headquarters to talk about the challenges digital sales have brought to businesses everywhere.

Laurent Flipo, French Sales Director of the Cloud Communications division of NTT (formerly known as Arkadin) had the privilege of gathering SKEMA alumni around NTT and a guest speaker from Waze. During the event, we also had the pleasure of welcoming guests from startups and companies such as Solocal, Pierre et Vacances, Amazon Web Services, and Capgemini.

The role of sales in the digital world

The round table opened with a few career path descriptions. Participants spoke of the different skills required to be a Digital Commercial Manager: the ability to fine-tune digital strategy, launch and monetise websites, develop new business, and establish and maintain strong interpersonal relationships.

The group discussed the role of sales in today’s digital world, and why it’s important for all sales professionals to understand digital marketing. (Because a good grasp of digital marketing lets you better understand your buyers and their journeys, intentions, and interests – and lets you optimize your results).

Launching a successful digital sales career

The group also discussed how to get off to a good start in digital sales. Laurent said, ‘The basics are obvious: find a solution you’re passionate about to sell it better. And beyond the product itself, it’s all about finding an inspirational manager from whom you can learn and who will help you grow.’

The contributors explored other subjects, including:

  • How to acquire new clients: Is cold-calling still a thing?
  • What are the challenges facing our respective companies?
  • The importance of networking
  • Feedback on our successes and failures

The evening ended with cocktails and an opportunity for the attendees to network and chat with each other on a one-to-one basis. Laurent met with the founders of danceaway, a new app for dance lovers. The app lets people list the types of dance they enjoy (tango, bachata…) and helps them find partners or classes in cities around the world. Laurent spoke with them about how they could quickly and efficiently launch their commercial activity. ‘I also spoke a lot about mergers and acquisitions’, added Laurent, who sees a lot of opportunities as we are now part of NTT.

SKEMA and the Cloud Communications division of NTT

SKEMA is an international business school with campuses on five continents. The round table event was an excellent opportunity for us to meet some of their alumni, including both people in different digital professions and students still in school, and to show them our unique new digital workplace. It was also a chance to introduce an interested audience to NTT and to attract new and exciting profiles that might be of interest to our company in the future.

About the author

Magali joined Arkadin in 2011 as Global Head of Internal Communication and Values Champion. Her objectives were to underpin delivery of our company’s business strategy, ensure strategic support across all of Arkadin’s business areas, set up global processes and programs, and deliver measurable impact in helping people explore and understand our 4 core values and the part they play within our company. In addition to her initial role, she is now in charge of our employer brand and focuses on refreshing our positioning and content through a strong digital media strategy via a new careers site and social media content. A graduate of the Paris - Sorbonne Nouvelle University, she spent her early career working with several consulting companies before joining Arkadin.

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Together we do great things