Arkadin is now operating as the Cloud Communications division of NTT Ltd. Together we do great things

Scrap the Silo: Deliver with Dynamic Dialogue

Silos are counterproductive, everyone knows that but how do you break them down, scrap them and deliver on your business goals? The answer? Dynamic dialogue. Using video conferencing and virtual meetings to ensure cross departmental collaboration and proactive communication.

Silos are bad for business, they create departmental divides and prevents the organisation from lining up to face the customer.To operate as a coherent whole, an organisation needs to communicate and feel like one.

One of the means open to companies wanting to tear these silos down is video conferencing, or virtual meetings. These add an extra closeness to otherwise sterile voice-only contacts resulting in an increasingly contented and engaged workforce and even boosting the reach of your marketing campaigns. There are techniques you can use to ensure your video calls are productive and these can be used as virtual meeting best practices.

The result will be an organisation with all the tools and best practices available for cross departmental collaboration. The large benefit of video conferencing and virtual meets is that team members or partners across time zones can be brought together using any device, from any location. It’s possible to record the proceedings in full and replay it or put it into an ongoing knowledge base to share with colleagues both current and in future. Now watch those silos start to break down.


  • Establish a strict agenda to make the most of the time you have
  • Ensure that everyone has accessibility and is aware of the ground rules of communication
  • Make use of Unified Communications to add any extra layer of successful interaction.

Discover how to stay informed and involved through technology by downloading: The connected business: Informed and involved deadline day decisions


About the author

Helen Lancaster, has a career spanning 18 years in the IT and Telco sectors spending time at Canadian giant Nortel Networks, US manufacturer Avaya and UK Telco Kcom. Her roles over the years have included various commercial positions in sales and marketing - including four years in Madrid in Spain - leading to her current position of Head of Marketing for Northern Europe at Arkadin. Helen has a passion for data, and all things digital.

Leave a Reply

Together we do great things