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Our Values Ambassadors: keeping our values alive across the world

You often read about our Values Employees of the Month, but did you know that we have a whole team of Values Ambassadors working behind the scenes to keep our values alive as well?

Networking with other Values Ambassadors in all our regions, they create and organise values-related initiatives for their respective offices. Their goal is to enhance our workplace environment and give each of our collaborators a sense of belonging. Activities built around our core values encourage teamwork and can help to reduce stress, improve productivity – and boost morale.

Three of our Values Ambassadors from our three different regions contributed to this article: Rani Bruschi Moche (EMEA, France), Cindi Hene (AMERICAS, USA), and Nadine Zhang (APAC, Singapore). Let’s discover their stories.

Q. How would you define the role of Values Ambassador?

Rani: “I think our role is to make sure our values are still followed. Everyone is so focused and busy with their own work that it’s easy to forget about our values.”

Cindi: “By keeping the values in the forefront of every activity, we can ensure that while everyone is having fun participating, we keep true to the purpose of the role and the initiative.”

Nadine: “I agree. But a Value Ambassador is also the voice of the local area/region during monthly Values Ambassadors meetings.”

Q. In your opinion, why is the role of Values Ambassador important?

Rani: “You need someone who you can count on to make sure the values will be followed in each office. Every month, the local teams think about how to improve things and it’s good to see how engaged everyone is with the same goal.”

Cindi: “We help support the vision while helping to shape the culture of the company. We’re responsible for supporting the company’s identity – beliefs and principles, and ensuring everyone gets involved, enjoys, and feels good about the activity!”

Nadine: “I think Values Ambassadors are important for a good working environment and contribute to employee retention.”

Q. What local initiatives did you (and your other Values Ambassadors) launch over the last year?

Rani: “I only recently joined, so not that many… A family picnic at the beach, book collecting for an orphanage, a Secret Santa exchange, an Ugly Sweater Day, and a giant Christmas Teatime…”

Cindi: “We did so many fun things! ‘Bring your child to work day’ was our most successful: 50 children from 4 to 16 came and we planned different activities for them according to their age groups. We also did a trash clean-up near a forest in our area, a ‘hat and glove” collection for the needy, and a pie trolley for Thanksgiving.”

Nadine: “We launched birthday and employment anniversary celebrations, welcome parties for new joiners, a family day, a reunion dinner, happy sports, book sharing and more…”

Q. How do you get people to be enthusiastic about your initiatives?

Rani: “I think everyone is happy to do other things from time to time. It takes you away from your routine and sometimes it’s really needed and appreciated!”

Cindi: “We try to incorporate humour in every announcement for our monthly values event. We try to engage everyone with the promise of food!  After all, who doesn’t like a little mid-day snack or a pizza lunch?”

Nadine: “We ask for everyone’s opinions and suggestions, then vote to select the most popular initiatives for the month. That way everyone’s happy with the results.”

Q. What are your main factors of success?

Rani: “You have to find actions that will suit most of the people. Sometimes you don’t need to do big things or spend money. The most important thing is to gather as many people as possible and create good memories that will last forever.”

Cindi: “In Schaumburg, we have an Events team whose schedule doesn’t allow much time away from their duties, so we have to find little ways for everyone to participate. We find easy things such as a recipe swap, a Gratitude Wall, a food or coat drive for the underprivileged, and of course we always show our appreciation with some sort of snack!”

Nadine: “For me, success is the result of pooling the wisdom and efforts of everyone. And being innovative.”

Q. What were the effects of the creation of the Values Ambassadors network?

Rani: “It was absolutely a good initiative. I am proud to be part of it and together with my colleagues, we feel our mission is important. As we are a larger group now, we also have new ideas!”

Cindi: “Working with the global Values Ambassadors network allowed for great sharing opportunities. I enjoyed hearing about other regions’ ideas and incorporating them into some of our events. Even though we’re far apart in distance, sharing our ideas increased the team concept and a sense of belonging.”

Nadine: “I think the network contributes to a nice working environment and promotes our culture and values. It increased the sense of belonging, especially for new joiners and older employees. The programme sends out a positive signal to our employees that our company cares about them and is creating a better working environment.”

Q. What improvements could be made to the programme, in your opinion?

Rani: “Although the initiative was definitely a success, I think we could communicate a bit more and also have a clear programme shared with all regions. It’s always good to know what exciting things your company is doing.”

Cindi: “I think having a monthly event is a little too much. I believe it would be helpful to move it to every other month. I also think we should ask for new volunteers to join the Values Ambassadors team to allow others to participate for a wider variety of ideas to be shared.”

Nadine: “I think it would be great if we could set up terms for the Values Ambassadors, as then new ones could be selected from different departments to add new blood to the team and promote new ideas and increase energy. Also, at the end of their terms, a small reward for the best Values Ambassadors would be nice – after all, they put in a lot of effort, time, energy, and enthusiasm to make the initiatives and the programme a success. And this reward can motivate other Values Ambassadors to do even better!” 

About the author

Magali joined Arkadin in 2011 as Global Head of Internal Communication and Values Champion. Her objectives were to underpin delivery of our company’s business strategy, ensure strategic support across all of Arkadin’s business areas, set up global processes and programs, and deliver measurable impact in helping people explore and understand our 4 core values and the part they play within our company. In addition to her initial role, she is now in charge of our employer brand and focuses on refreshing our positioning and content through a strong digital media strategy via a new careers site and social media content. A graduate of the Paris - Sorbonne Nouvelle University, she spent her early career working with several consulting companies before joining Arkadin.

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