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Moving to UC: Do you consider Unified Communications a tool or a Partner?

In today’s business climate, we’re all in constant search for ways to streamline work, simplifying the way we communicate and the applications we use. For that reason, Unified Communications has quickly matured into a veritable power tool for fast-moving enterprises both big and small. The ever increasing popularity of UC means that enterprises are opting more and more for the flexibility that comes with a complete set of collaboration tools converged in a single interface, be it video conferencing, web conferencing, telephony or Instant Messaging. However, on the other side of the coin, IT departments the world over have their heads in their hands trying to keep pace with different demands for customized communication services from virtually every department.

Marketing teams need highly-tailored remote collaboration solutions to support webinars in addition to various targeted and mass customer communications; project managers want easy-to-use and easy-to-learn tools like document sharing in-a-click that facilitate team working; executives are looking for high-end, hands-free room video systems that are fully managed for secure face-to-face communication wherever they happen to be; and behind the scenes are technical departments, who need advanced and powerful controls to be able to manage these different devices and systems and ensure smooth, continual service.

How then does a company make specific collaboration tools work for the spectrum of its department needs? It doesn’t. At least not today. Perhaps in the future, there will be tools able to handle every single one of a company’s diverse needs. But, today, instead of trying to fit round pegs into square holes, enterprises should take a look at the issue from the opposite direction: How do I benefit from a UC strategy that still addresses all the various needs within my company?

This is where the value of a single service provider comes into view. Finding the perfect UC tool is too complicated today; therefore, finding the right service provider instead of the right tool to fit your UC needs is the way to go. A good service provider will first scrutinize a company’s or department’s unique needs and then propose a combination or set of tools designed to fill each of those requirements. On an operational level, the benefit of a single service provider includes an across-the-board level of support for each application, a single contact for every deployment and roll-out, a single support team, and a single upgrade and migration process.

Companies are already turning to Unified Communications specifically because it is an all-encompassing and multi-faceted solution. What if selecting a UC solution was less about the tools involved and more about the provider?

About the author

Antoine Feltz is a Product & Marketing Manager at Arkadin. He participated in the launch of the video business line within Arkadin and has coordinated various launches of video conferencing, Unified Communications and web conferencing offers across Europe. Now based in Atlanta, he is responsible for promoting and supporting activity around video and web business lines. Antoine has an engineering degree in telecommunications and targeted experience delivering and supporting SaaS, which has led to a strong focus on end-user experience and satisfaction.

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