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Arkadin is now operating as the Cloud Communications division of NTT Ltd. Together we do great things

Microsoft Inspire: what to expect from this week’s online event

The annual Microsoft Inspire conference takes place this week (21-22 July). From the name of the event, it’s pretty clear what Inspire is all about. That said, its previous name, the Worldwide Partner Conference, tells you more about who it’s intended for. In short, it’s Microsoft’s flagship event – a festival for all its commercial partners.

A flagship event to inspire

Those attending are there to feast on the latest innovations and product roadmaps. It’s an opportunity for Microsoft to share their latest insights and strategies for helping customers and clients – and all those who work with them – to succeed. The event has previously been held in either the United States or Canada. The global pandemic unsurprisingly means that this year, for the first time, Microsoft Inspire will take place purely as a digital event.

New levels of productivity

This also means that for the first time, Inspire is free to attend. No tickets, no travel to Vegas and no hotels. It presumably also means no expense account for liquid refreshments either but YMMV. That said, this year’s event still offers plenty of opportunity for online networking. There are ask-the-expert sessions, partner-led breakout conversations, community sessions, and much more to bring the partner network together, however far dispersed.

As you might expect, there’ll be keynotes from senior Microsoft executives. The line-up this year includes Satya Nadella (CEO), Brad Smith (President), and also Gavriella Schuster, (Corporate VP, One Commercial Partner) who leads the partner network. Also highly-anticipated is the Modern Work keynote from Jared Spatero, (Corporate VP, Microsoft). With remote work the new norm, and digital transformation on fast-forward, he’ll be focusing on how Microsoft 365 and Microsoft Teams will support even higher levels of productivity as organizations equip for the ‘next normal’.

Yet, whilst there’s always a great focus on the headliners aside, there are more than 150 other sessions across the event, covering every conceivable area of interest across the Microsoft B2B eco-system.

A brief preview…

I caught up with colleagues from the Cloud Communications division of NTT Ltd., to find out more about this week’s event. Recording at the end of last week, you can watch my short and sweet chat with Elaine Murray, Microsoft Product Marketing Director, and Charlie Doubek, Vice President, Global Advanced Services, below.

Elaine Murray (left) and Charlie Doubek (top right)

As discussed above, some of our client work is being featured. If you are a registered attendee, do watch the relevant session. It’s called ‘Grow Your Business with Microsoft Teams and via the link you can the best slot to suit your time-zone. You can also explore the full Inspire session list here.

Don’t worry if you can’t register or – as Charlie notes – find time to attend. There’s a lot going on, and it takes time to keep track of it all. Rest assured, it’s our job to keep track of all the proceedings, and the roadmap ahead, and ensure we remain your trusted partner to work with.

We’ll be back with further updates from Inspire, so do follow our social channels on Twitter and LinkedIn or subscribe to the blog for more updates as we publish them.

About the author

Simon Sanders is Social Media & Content Manager at the Cloud Communications division of NTT Ltd. He has more than 20 years' experience as a creative marketer helping brands and organizations to tell their story, engage with existing and new audiences, and manage their reputation.

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