About the author

Lyn Kwek is the Senior Marketing Manager for Arkadin Asia Pacific. Based in Singapore, her responsibilities include regional Public Relations and Analyst Relations, marketing communications as well as working closely with corporate marketing and country marketers across Asia Pacific to create multi-touch customer activities that align with Arkadin’s business objectives. Lyn has an MBA from Nanyang Business School with a specialization in Marketing and Strategy. She started her career 13 years ago in field sales before transitioning to marketing.

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