Arkadin is now operating as the Cloud Communications division of NTT Ltd. Together we do great things

Increase your business productivity with Unified Communications

Unified Communications (UC) is there to leverage and increase productivity within your business. Deployment of UC on its own doesn’t build relationships for you, unless you invest your personality and character in it. People buy from people who care to listen to understand.

Investing in the best and most innovative technology may impress your audience but let’s not forget, technology is just an enabler. Sherry Turkle, Professor of Social Studies of Science and Technology at MIT, believes ‘we expect more from technology and less from each other’ in a world where connection is made to measure. Martin Cheyne discusses how you can boost efficiency and maximize productivity to benefit your business’ bottom line through the use of technology.

Are You Talking to Me?

It’s important to choose the right communication technology that enables engagement and, as a result, business growth. Success in the modern business world lies in the convergence of secure technology platforms and human interaction. On that basis, executive consultation on technical implementation and migration followed by support must be part of your chosen supplier’s offering for UC solutions.

Your business partner will play a vital role in your wider business communication, because your prospects and customers demand efficiency from your chosen communication technology platform.


Know Your Supplier

Knowing your supplier is a make or break factor throughout your digital transformation journey. From the first handshake at a networking event to the early stages of preparing you RFP, you need to have confidence in your supplier.

If you come across proposals from suppliers with little knowledge about your business and respective industry, that should ring alarm bells. You want a business partner that helps you grow your business, not one that consumes your time and financial resources.

You benefit from technology such as UC, only if you implement it systematically, and this is not possible unless you have a dedicated UC partner on board with a ‘we either find the way or make one’ approach.

One of the most influential UC solutions architects and engineers across EMEA, Nazim Yunas, always says ‘the more complex the problem, the more systematic the solution must be to ensure widespread adoption across your organization in favor of Return on Investment (ROI) and growth’.


As you know B2B decision makers and buyers don’t buy technology because they want to, they buy because they know they need the right technology tools to improve business productivity, customer engagement and ROI.

The most important factors we need in business to make meaningful decisions are common sense, effective communication and relevant data. We don’t need research to prove that, do we?

To discuss your needs and to see how we may be able to help you achieve your goals, please get in contact. We are here to serve.

About the author

Charlie is Vice President, Managed Collaboration And Communications for the Cloud Communications division of NTT. He's been in the telecommunications industry for more than 15 years working for providers such as MCI-Verizon, Genesys, West Corporation, and now NTT gaining vast experience across the North American, EMEA, and APAC markets. His primary focus has been professional services related to the adoption of collaborative services and technical integrations for the last 10 years. Now he is focusing on end to end digital transformation services around cloud datacentre and intelligent communications.

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