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5 benefits of improving internal communication with video

5 Benefits of Improving Internal Communication with Video

People remember 10% of what they hear,
20% of what they read,
and 80% of what they see and do.


Marketers have long understood the benefits of using video for communication, with almost 90% of them using video as part of their online marketing strategy. However, when it comes to internal communication, many organizations still lag behind and thereby miss out on major benefits. Here’s a list of 5 major benefits of improving internal communication with video: 


1. Reduce costs

As an internal communication professional, you need to bring your organization’s entire workforce together on a regular basis. If you’re working for a small company with only one location this may be easy. You just call everybody together in a room for a quick meeting. But if you’re working for a global enterprise with multiple offices all around the world, assembling everybody in one room can be challenging.

You could send a simple email, but you risk an important message getting lost in employees’ mailboxes. However, organizing a live event, bringing everybody together in one single location, is extremely costly and time-intense. This is where video can help.

Hold an event in one location and stream it live via a video webcast to employees all over the world to follow. No expensive event location is required. There are no travel costs. And nobody loses time on long-distance flights. So basically, you get a global audience for a domestic-sized budget. For a great example watch the video case study  below to see how Arkadin reduced the costs of its annual kick-off by 20% while increasing attendance by 130% with video and webcasting technology.



2. Increase reach

If you are working for a business with global offices you will be familiar with the challenges of delivering a message to all employees at the same time. Different locations, time-zones and schedules of hundreds of employees make it impossible to have everybody available at once. Often, this results in low attendance numbers for internal events. So next time, instead of giving one presentation at a single venue and then sending an email to the rest of your employees, consider using a virtual event with a video webcast.

Invite all employees to follow your event live, in person or via a video webcast. The great thing about a video webcast is that you can make it available to everybody who is not able to attend the live session afterwards. All you have to do is record the session; and with today’s webcasting technology, “recording” doesn’t just mean a video of your speech. You can present your slides alongside the Q&A, provide links to other material and much more. An online event is a set of “living documents”, not static handouts.

So, by organizing a video webcast, every single employee will be able to ‘attend’ your event whenever they have time. Even your remote employees will not feel neglected because they were not able to join another office meeting with their colleagues. They get to have the exact same experience and information as everybody else.


Employees are 75% more likely to watch a video than to read documents, emails or web articles


3. Increase employee engagement

According to this infographic from Salesforce, more than 70% of the workforce consider themselves disengaged. That’s critical, considering that employee engagement is essential for business profitability (I’ll get to that in the next section). Good internal communication is a major factor for increasing employee engagement. In fact, companies with highly effective communication practices are 4.5 times more likely to have highly engaged employees.

So, what is effective communication? For one, communication that actually reaches employees. According to Forrester research, 75% of employees are more likely to watch a video than to read documents, emails or web articles. And according to Hubspot, people remember only 10% of what they hear, 20% of what they read, but 80% of what they see and do. So that’s two clear arguments for using video for improving internal communication. However, you have to do more than just disseminate your message via video rather than text.

Video actually gives you the chance to turn internal communication into a two-way dialogue, allowing employees to participate in discussions, share ideas and ask questions to anyone, no matter where they are. Thus, video webcasts can break traditional structures as they give visibility to as well as the possibility for direct interaction with executives. They offer an interesting opportunity to share important messages and communicate in a more personal way with employees than traditional internal communication does. For more on this topic, read our blog on how to create employee engagement with webcasts.


Employee engagement and productivity


4. Increase business profitability

41% of employees say that the number one mistake that companies make when managing their employees is a lack of communication between staff and management. This is problematic because if employees do not understand the overall strategy of the business and what their role is within this strategy, they get disengaged. As a result, productivity suffers and employee turnover increases.

If done well, though, effective internal communication can help to increase employee engagement and thereby increase productivity and overall business results. As mentioned before, companies with highly effective communication practices are far more likely to have highly engaged employees. And engaged employees are productive employees: 91% of employees who understand their role in the business will work for success, compared to only 23% of those who do not understand their role in the business.

So you definitely want to make your internal communication as effective as possible to make sure your employees truly understand where the business is going and how they contribute to the wider strategy. And for this, you need to step up your game. Because in the age of Netflix and YouTube, you can no longer catch people’s attention with a plain text email or an audio-only call.

Video webcasts make your internal communication personal and interactive. They help you to reach all of your employees, reduce costs and increase engagement and productivity at the same time.


83% of Millenials and 80% of Gen Z feel that business success should be measured in terms of more than financial performance


5. Reduce your company’s environmental footprint

With all the talk about costs and productivity, ‘The Green Effect’ is an often-overlooked benefit of using video for internal communication. By using video instead of flying your employees around the world, you reduce your company’s carbon footprint. And even in case you or your managers don’t care about this, your (future) employees surely do.

According to the findings of Deloitte’s Millennial Survey 2018 millennials overwhelmingly feel that business success should be measured in terms of more than financial performance—a view that Gen Z shares (83% and 80%, respectively). And climate is among the top concerns of these young workers. So if you want to attract young talent to your business, showing that you care for the environment is a major advantage. In fact, Deloitte’s survey found that ‘corporate activity intended to improve our climate or to minimize the misuse of resources could significantly help improve millennials’ view of business’.

So stop printing and disseminating paper and stop unnecessary business travel for your internal communication. Instead, use video webcasts for efficient, effective and environmental friendly communication with your workforce.


Want to learn more about improving internal communication with video? Read on in this Guide to Virtual Townhall Meetings

Guide to Enterprise Virtual Town Hall Meetings

About the author

Carla Horne is the Global Head of Brand, Corporate Communications & Content at the Cloud Communications division of NTT Ltd. With over 16 years international communications experience in diverse and multicultural environments, Carla specializes in strengthening corporate culture and managing employee communications during organizational transformations.

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