With eight years of experience at the Cloud Communications division of NTT Ltd., Grace Kim demonstrates every day her skills in product marketing and customer success management. As Product Marketing Manager for APAC, she is running demand generation campaigns, executing new product launches, aligning with our technology partners and developing marketing and sales materials – including presentations and sales enablement.
Having worked her way from an internship to APAC Product Marketing Manager, and from Seoul to Singapore, we got in touch with her to discover how her career has evolved.
Q. Starting from an internship, you are now Product Marketing Manager for APAC. In eight years, that’s a great evolution! How did it happen?
The company has given me the responsibility and ownership to deliver customers’ values and success. I was able to acquire a ‘customer-first’ mindset which is key in my role. Then I have been developing my career thanks to my managers’ guidance that has helped me succeed in all my challenges.
Q. In 2015, you moved from Seoul to Singapore. What lead you to this change and how did you adapt to this new city?
Before I moved to the Singapore office, I had an opportunity to participate in the APAC Marketing workshop there. It was awe-inspiring to participate in the open discussion, to understand marketing messages optimized for the customer’s needs and to interact with outstanding colleagues from other countries. Since then, I have wanted to work in the regional office. It has been exciting to have new challenges and to experience a unique culture with support from our HR and colleagues in the Singapore office.
Q. Do you happen to have a story to share with us?
I remember the first webinar I drove in South Korea. The webinar’s main goal was not only demand generation for digital events but also the product’s market awareness. Although it was not a common platform in the market at that time, the regional team provided me with technical expertise and Go-To-Market strategy guidance to ensure that the webinars were optimized to drive demand and participation. I am very proud to be part of such a hardworking team and am looking forward to many more years of working here.
Q. We can see on your LinkedIn that you won several awards working for the company: APAC Employee of the year in 2015 and Best Team of the Year in 2018. Congratulations! Can you tell us more?
Thank you! It is one of the best memories for me. Indeed, I was very honoured to receive two awards throughout the years. I genuinely treasure the time I spent working with my teammates. We worked hard together and supported each other to reach our goals. Working with various people from different functional teams on several projects has allowed me to develop many skills that now contribute to my career. Thankfully, the hard work was recognized and provided me with the chance to receive the awards.
Q. You wrote a Beginner’s Guide to Cognitive Collaboration one year ago. What was the context, and do you think it is still up to date?
Having worked in the Unified Communications industry for more than eight years, I have seen numerous technologies improve productivity and connectivity. Artificial intelligence (AI) and machine learning (ML) are excellent technologies because they boost the collaboration experience and enable the workplace to be more intelligent.
Cognitive collaboration is one of the strong values the Cisco collaboration can deliver to clients. It gives people insight and facial recognition.
Q. What advice would you give for someone who wants to follow a career like yours?
Think bigger, set goals, do not be afraid of taking risks and make things happen with your team. Then I believe there will be an opportunity coming our way.