In times of crisis, enterprises need to ensure not just a duty of care to employees, but also business continuity. Virtual and digital events delivered direct to screens and devices, wherever your employees, customers or clients are, provide a highly-effective way to do this, ensuring your meetings, messages, conferences, and more, can all be planned and delivered with confidence.
Virtual events are here to stay, and knowing how to price – and perhaps monetize – them is essential if you are planning an online conference, trade show or other virtual event. We discuss how to go about it.
From better data to automation, we look at the benefits for B2B marketers in integrating your virtual events platform with your marketing technology stack.
Ruth Rowan, Chief Marketing Officer, NTT Ltd, shares insights and lessons learned from the 500 events we’ve hosted online since March when we pivoted our event strategy into the digital space.