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12 ways to help your IR and PR teams work as one


IR and PR teams often work in silos. With today’s collaboration and communication tools, they can share resources and maximise coverage to everyone’s benefit.


Investor Relations (IR) is a PR function. PR works for Investor Relations. Both true because both teams work for the same goal. But, the people behind Investor Relations, Public Relations, and all the other comms functions often sit in different departments.

That’s an opportunity: there are countless areas where stronger collaboration can deliver results. Areas like Regulation Fair Disclosure, keeping every communication clean. Like collateral creation, sharing the visuals and copy that tell your company’s story. Like listening to the market, and acting on what it says.

How can you help these teams collaborate for the benefit of both the business, and their own careers? This SlideShare lays out twelve tips.

Learn how to drive collaboration between your different teams download: Generating a Collaborative Culture, How to Build Innovation in Your Enterprise



About the author

Helen Lancaster, has a career spanning 18 years in the IT and Telco sectors spending time at Canadian giant Nortel Networks, US manufacturer Avaya and UK Telco Kcom. Her roles over the years have included various commercial positions in sales and marketing - including four years in Madrid in Spain - leading to her current position of Head of Marketing for Northern Europe at Arkadin. Helen has a passion for data, and all things digital.

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