Arkadin

About the author

Sherlynn is one of Asia's digital healthcare pioneers in multichannel HCP engagement, having spent over 13 years managing and innovating one of Asia's largest multi-channel healthcare professional platform and network. She’s a believer in metrics that matter, and devising omnichannel HCP engagement strategies on a deeper level beyond campaigns, buzzwords and vanity metrics to develop a sustainable, closed-loop, customer-centric digital engagement framework.

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Enjoy work, enjoy life, enjoy sharing.